• This website can be accessed at, related mobi-sites and software applications (“Website”) and is owned and operated by Amafrikan Enterprise Technologies (Pty) Ltd (Registration No.: 2017/431098/07) (“Amafrikan”, “we”, “us” and “our”).
  • These Website Terms and Conditions (“Terms and Conditions”) govern the ordering, sale and delivery of Goods, and the use of the Website.
  • These Terms and Conditions are binding and enforceable against every person that accesses or uses the Website (“you”, “your” or “user”), including without limitation each user who registers as contemplated below (“registered user”). By using the Website and by clicking on the “Register Now” button on the Website, as may be applicable, you acknowledge that you have read and agree to be bound by these Terms and Conditions.
  • The Website enables You to shop online for an extensive range of goods including, but not limited to, fashion and accessories, homeware, art, literature, music and media (“Goods”).
  • Amafrikan allows third party sellers to list and sell their Goods on the Website (each a “Third Party Seller”). Amafrikan will indicate on relevant product pages and checkout pages when Goods are for sale by a Third-Party Seller. Certain terms in these Terms and Conditions only apply to purchases from Third Party Sellers, and others only apply to purchases from Amafrikan. This will be made clear in the relevant clause.


Important Notice

  • These Terms and Conditions apply to all users of the Website, including those users who are “consumers” for purposes of the Consumer Protection Act, No. 68 of 2008 (“CPA”).
  • These Terms and Conditions contain provisions that appear in similar text and style to this clause and which:
    • may limit the risk or liability of Amafrikan or a third party; and/or
    • may create risk or liability for the user; and/or
    • may compel the user to indemnify Amafrikan or a third party; and/or
    • serves as an acknowledgement, by the user, of a fact.
  • Your attention is drawn to these Terms and Conditions because they are important and should be carefully noted.
  • If there is any provision in these Terms and Conditions that you do not understand, it is your responsibility to ask Amafrikan to explain it to you before you accept the Terms and Conditions or continue using the Website.
  • Nothing in these Terms and Conditions is intended or must be understood to unlawfully restrict, limit or avoid any right or obligation, as the case may be, created for either you or Amafrikan in terms of the CPA.
  • Amafrikan permits the use of this Website subject to the Terms and Conditions. By using this Website in any way, you shall be deemed to have accepted all the Terms and Conditions unconditionally. You must not use this Website if you do not agree to the Terms and Conditions.



Please refer to our Returns Policy for more information about returning products (and related refunds, replacements or repairs).  The Returns Policy is incorporated by reference (which means that it forms part of these Terms and Conditions).


Registration and use of the website

  • Only registered users may order Goods on the Website.
  • To register as a user, You must provide a unique username and password and provide certain information and personal details to Amafrikan. You will need to use Your unique username and password to access the Website in order to purchase Goods.
  • You agree and warrant that Your username and password shall:
  • be used for personal use only; and
  • not be disclosed by You to any third party.
  • For security purposes you agree to enter the correct username and password whenever ordering Goods, failing which you will be denied access.
  • You agree that, once the correct username and password relating to Your account have been entered, irrespective of whether the use of the username and password is unauthorized or fraudulent, You will be liable for payment of such order, save where the order is cancelled by You in accordance with these Terms and Conditions.
  • You agree to notify Amafrikan immediately upon becoming aware of or reasonably suspecting any unauthorized access to or use of Your username and password and to take steps to mitigate any resultant loss or harm.
  • By using the Website, You warrant that you are 18 (eighteen) years of age or older and of full legal capacity. If you are under the age of 18 (eighteen) or if you are not legally permitted to enter into a binding agreement for any reason whatsoever, then You may use the Website only with the involvement and supervision of Your parent or legal guardian (as the case may be). If your parent or legal guardian supervises You and gives his/her consent, then such person agrees to be bound to these Terms and Conditions and to be liable and responsible for You and all Your obligations under these Terms and Conditions.
  • You agree that You will not in any way use any device, software or other instrument to interfere or attempt to interfere with the proper working of the Website. In addition, You agree that You will not in any way use any robot, spider, other automatic device, or manual process to monitor, copy, distribute or modify the Website or the information contained herein, without the prior written consent from an authorized Amafrikan representative (such consent is deemed given for standard search engine technology employed by Internet search websites to direct Internet users to this Website).
  • You may not use the Website to distribute material which is defamatory, offensive, contains or amounts to hate speech or is otherwise unlawful.
  • You may not in any way display, publish, copy, print, post or otherwise use the Website and/or the information contained therein without the express prior written consent of an authorized Amafrikan representative.


Conclusion of sales and availability of stock

  • Registered users may place orders for Goods, which Amafrikan or the Third-Party Seller may accept or reject. Whether or not Amafrikan or the Third-Party Seller accepts an order depends on the availability of Goods, correctness of the information relating to the Goods (including without limitation the price) and receipt of payment or payment authorization by Amafrikan for the Goods.
  • NOTE: Amafrikan or the Third-Party Seller will indicate the acceptance of your order by delivering the Goods to You or allowing You to collect them, and only at that point will an agreement of sale between you and Amafrikan or the Third-Party Seller come into effect (“Sale”). This is regardless of any communication from Amafrikan stating that your order or payment has been confirmed. Amafrikan will indicate the rejection of your order (by Amafrikan itself or the Third-Party Seller) by cancelling it and, as soon as possible thereafter, refunding You for any amount already paid.
  • Prior to delivery or Your collection of the Goods, You may cancel an order at any time provided You do so before receiving a dispatch or delivery notice. After delivery or your collection of the Goods, You may cancel the Sale only in accordance with the Returns Policy.
  • Placing Goods in a wishlist or shopping basket without completing the purchase cycle does not constitute an order for such Goods, and as such, Goods may be removed from the shopping basket if stock is no longer available or the price thereof might change without notice to You. You cannot hold Amafrikan or the Third-Party Seller liable if such Goods are not available or are not available at the particular price when You complete or attempt to complete the purchase cycle at a later stage.
  • You acknowledge that stock of all Goods on offer is limited and that pricing may change at any time without notice to You. In the case of Goods for sale by Amafrikan, Amafrikan will take all reasonable efforts to monitor stock levels and ensure that when stock is no longer available, that offers thereof are discontinued on the Website. However, we cannot guarantee the availability of stock. When Goods are no longer available after placing an order, Amafrikan will notify You and You will be entitled to a refund of the amount paid by You for such Goods.
  • In the case of Goods for sale by a Third-Party Seller, Amafrikan relies on inventory information supplied by the relevant Third-Party Seller and Amafrikan accordingly bears no liability for any inaccuracies in the information supplied to it. Consequently, should You order any Goods from a Third-Party Seller which are in fact sold-out, any resulting dispute should be resolved between You and the relevant Third-Party Seller, Your respective rights and obligations being as set out in these Terms and Conditions.
  • Certain Goods may not be purchased for re-sale. Should We suspect that any Goods are being purchased for sale, we are entitled to cancel your order immediately without notice and, subject to our Returns Policy, We will accept no liability for any Goods that are re-sold.



  • We are committed to providing secure online payment facilities. All transactions are encrypted using appropriate encryption technology.
  • Whether the Goods are for sale by Amafrikan or a Third-Party Seller, payment can be made for Goods via:
  • debit card;
  • credit card: where payment is made by credit card, We may require additional information in order to authorize and/or verify the validity of payment. In such cases We are entitled to withhold delivery until such time as the additional information is received by us and authorization is obtained by Us for the amounts. If We do not receive authorization Your order for the Goods will be cancelled. You warrant that you are fully authorized to use the credit card supplied for purposes of paying the Goods. You also warrant that Your credit card has sufficient available funds to cover all the costs incurred as a result of the services used on the Website;
  • direct bank deposit or electronic funds transfer (“EFT”): if you pay via direct bank deposit or EFT, payment must be made within 5 (five) days of placing your order. Amafrikan will not accept your order if payment has not been received;
  • instant EFT;
  • You may contact Us via email at to obtain a full record of Your payment. We will also send you email communications about your order and payment.
  • Once you have selected your payment method and you accept these Terms and Conditions, you will be directed to a link to a secure site for payment of the applicable purchase price for the Goods.
  • Card transactions will be acquired for Amafrikan via PayGate (Pty) Ltd who are the approved payment gateway for all South African Acquiring Banks. PayGate uses the strictest form of encryption, namely Secure Socket Layer 3 (SSL3) and no Card details are stored on the Website. Users may go to to view their security certificate and security policy.
  • The merchant outlet country at the time of presenting payment options to the cardholder is South Africa and transaction currency is South African Rand (ZAR).


Delivery of goods

  • Amafrikan primarily delivers Goods via courier. Any other means of delivery, including self-collection, will only be done by prior arrangement.
  • Where it accepts Your order, Amafrikan or the Third-Party Seller will deliver the Goods to You as soon as reasonably possible, but no later than 30 (thirty) days of receipt of your payment (“Delivery Period”). We will notify you if we are unable to deliver the Goods during the Delivery Period. You may then, within 7 (seven) days of receiving such notification elect whether or not to cancel your order for the Goods. If you elect to cancel your order, we will reimburse You for the purchase price.
  • Amafrikan’s obligation to deliver a product to You is fulfilled when we deliver the product to the physical address nominated by you for delivery of the order. Amafrikan is not responsible for any loss or unauthorized use of a product, after it has delivered the product to the physical address nominated by you.



We shall take all reasonable efforts to accurately reflect the description, availability, purchase price and delivery charges of Goods on the Website. However, should there be any errors of whatsoever nature on the Website (which are not due to our gross negligence), we shall not be liable for any loss, claim or expense relating to a transaction based on any error, save – in the case of any incorrect purchase price – to the extent of refunding you for any amount already paid, or otherwise as set out in the Returns Policy.


Vouchers and Coupons

  • Amafrikan may from time to time make physical or electronic gift vouchers (“Vouchers”) and promotional coupons or discounts (“Coupons”) available for use on the Website towards the purchase of Amafrikan Goods. Vouchers and Coupons can only be redeemed while they are valid and their expiry dates cannot be extended. More specifically:



  • Vouchers that are purchased by registered users are valid for 1 (one) years after Sale. Vouchers that Amafrikan gives away for free are valid for the period stated thereon. In each case, if Your Voucher has not been used within that period, it will expire.
  • Vouchers cannot be used to buy other Vouchers or Coupons. They do not accrue interest and are not refundable for cash once purchased. If Your Voucher value is insufficient for the order you wish to place, you may make up the difference by paying via one of our other payment methods.
  • Amafrikan is not responsible for any harm due to the loss, unauthorized use or unauthorized distribution of a Voucher, after it has delivered the Voucher to you or the email address nominated by you.



  • There are two types of Coupons; a Coupon with a fixed amount of a discount, e.g. R100.00 (one hundred rand) off (“Fixed Coupon“), and a Coupon with a percentage discount, e.g. 10% (ten percent) off (“Percentage Coupon“).
  • Coupons are issued in Amafrikan’s sole discretion and Amafrikan is entitled at any time to correct, cancel or reject a Coupon for any reason (including without limitation where a Coupon has been distributed in an unauthorized manner). Users do not have a right to Coupons, and Coupons cannot be earned. Coupons are issued under specific terms and conditions regulating when and how they may be used.
  • As a general rule, and unless specified otherwise on the specific Coupon itself:
  • each Coupon can only be used once;
  • only one Coupon can be used per order;
  • only one Coupon can be used on the Website per person per promotion/campaign;
  • Coupons with a percentage discount offer may only be used on purchases with a total cart value stipulated in that specific Coupon;
  • a Coupon must be used at check-out – it cannot be used later on existing orders; and
  • the value of the Coupon will be set-off against the value of Your shopping basket and the balance remaining, if any, will be payable by You.
  • Coupons cannot be used to buy Vouchers or other Coupons, and cannot be exchanged or refunded for cash or credit. Amafrikan is not responsible for any harm due to the loss, unauthorized use or distribution of a Coupon.
  • If for any reason a Coupon does not reflect on the final amount due from you at check-out, you can contact to confirm if the Coupon is still valid.  If Amafrikan confirms that the Coupon is still valid and you have already placed your order, You can choose whether to cancel the order and place it again with the Coupon, or You can use the Coupon on Your next order within the limitations of the specific Coupon’s terms and conditions.
  • You may be required to submit the original communication containing the Coupon code, and any other information reasonably requested by Amafrikan, before you are able to use a Coupon.


Daily Deals and other discounted Goods

  • In the event that there are daily deals (“Deals”), these will be available daily from 07h00 – 23h59 on week days and from 09h00 – 23h59 on weekends. Deals will expire no later than one minute to midnight each day. However, Deals have a stock limit and may expire earlier if stock runs out.
  • Deal quantities are limited and as such, after a Deal is sold out, those particular Goods may be available on the Website at their normal selling prices (but no longer as a Deal).
  • We do not guarantee a specific saving. The extent of the Deal or discount is at the sole discretion of Amafrikan.
  • Unless otherwise stated, only one of each Deal may be purchased per customer.
  • Adding a Deal to Your cart, or completing Your order for a Deal without paying for it, does not reserve the item for You. Amafrikan must receive payment from you within 3 (three) days of you placing Your order for a Deal, otherwise We will cancel Your order.
  • Amafrikan will reserve stock for customers in the order in which it receives payment. Therefore, if You pay via EFT You might not get your item because Amafrikan may only receive payment from You a few days later, and in the meantime the Deal might sell out to customers paying immediately.
  • The list price shown in respect of Deals and other discounted Goods is the recommended retail price suggested to Us by the supplier of the relevant product. Where the supplier has not provided a recommended retail price, an estimate may be provided. Where a product is offered for sale by a Third-Party Seller, the list price may be provided by the Third-Party Seller.
  • By purchasing any Deal, you are also automatically opting in for our daily Deals daily newsletter as well as our general newsletter (you may opt-out of these newsletters at any time). Opting out of these newsletters after purchase will not affect the value of the Goods purchased.
  • By purchasing, or attempting to purchase, liquor from Amafrikan, you hereby acknowledge and agree to these Terms and Conditions, and agree to provide Amafrikan with truthful and accurate information and to comply with the applicable liquor legislation.


Third Party Sellers

  • Amafrikan will indicate on relevant product pages and checkout pages when Goods are for sale by a Third-Party Seller. In such cases Amafrikan only provides the platform to facilitate transactions between Third Party Sellers and Amafrikan customers. Amafrikan is neither the buyer nor the seller of these Goods unless otherwise specified.
  • The sale formed on acceptance of your order for Goods that are for sale by a Third-Party Seller is therefore solely between the registered user and such Third-Party Seller. Amafrikan is not a party to that sale.
  • The Third-Party Seller is solely responsible for fulfilment of delivery of the Goods. The Third-Party Seller is also responsible to provide an invoice to the registered user if required.
  • Because Amafrikan wants the registered user to have a safe and consistent experience, Amafrikan will handle any returns under the CPA or the Electronic Communications and Transactions Act 2002 (“ECT Act”), by the registered user arising out of or in connection with the Sale between a registered user and a Third-Party Seller on behalf of the Third-Party Seller according to Amafrikan’s own Returns Policy. Should such claim escalate into being a dispute, although Amafrikan is entitled to become involved in an attempt to resolve it, Amafrikan is not obliged to do so and any disputes must be resolved between you and the relevant Third-Party Seller alone.


Privacy Policy

  • We respect your privacy and will take reasonable measures to protect it, as more fully detailed below.
  • Should you decide to register as a user on the Website, we may require You to provide us with personal information which includes but is not limited to:
  • Your name and surname;
  • Your email address;
  • Your physical address;
  • Your gender;
  • Your mobile number; and
  • Your date of birth.
  • Should Your personal information change, please inform Us and provide Us with updates to Your personal information as soon as reasonably possible to enable Us to update Your personal information.
  • You may choose to provide additional personal information to Us, in which event You agree to provide accurate and current information, and not to impersonate or misrepresent any person or entity or falsely state or otherwise misrepresent your affiliation with anyone or anything.
  • Subject to clause 12.6 below, we will not, without Your express consent:
  • use Your personal information for any purpose other than as set out below:
  • in relation to the ordering, sale and delivery of Goods;
  • to contact You regarding current or new Goods or services or any other goods offered by us or any of our divisions and/or partners (unless you have opted out from receiving marketing material from us);
  • to inform You of new features, special offers and promotional competitions offered by Us or any of Our divisions and/or partners (unless you have opted out from receiving marketing material from Us); and
  • to improve Our product selection and Your experience on the Website by, e.g, monitoring your browsing habits, or tracking your sales on the Website; or
  • disclose Your personal information to any third party other than as set out below:
  • to Our employees and/or third-party service providers who assist us to interact with you via Our Website, email or any other method, for the ordering of Goods or when delivering Goods to you, and thus need to know Your personal information in order to assist us to communicate with You properly and efficiently;
  • to Our divisions and/or partners (including their employees and/or third-party service providers) in order for them to interact directly with You via email or any other method for purposes of sending you marketing material regarding any current or new goods or services, new features, special offers or promotional items offered by them (unless You have opted out from receiving marketing material from Us);
  • to law enforcement, government officials, fraud detection agencies or other third parties when We believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of these Terms and Conditions;
  • to Our service providers (under contract with us) who help with parts of Our business operations (fraud prevention, marketing, technology services etc). However, Our contracts dictate that these service providers may only use Your information in connection with the services they perform for Us and not for their own benefit;
  • to Our suppliers in order for them to liaise directly with You in the event of You submitting a warranty claim regarding any Goods You have purchased which requires their involvement; and
  • to any Third-Party Seller for purposes of sending you an invoice for any Goods purchased from such Third-Party Seller, which disclosed information will be limited to your email address (refer to clause 12 above).
  • We are entitled to use or disclose Your personal information if such use or disclosure is required in order to comply with any applicable law, subpoena, order of court or legal process served on Us, or to protect and defend Our rights or property.
  • We will ensure that all of Our employees, third-party service providers, divisions and partners (including their employees and third-party service providers) having access to Your personal information are bound by appropriate and legally binding confidentiality obligations in relation to Your personal information.
  • We will:
  • treat Your personal information as strictly confidential, save where We are entitled to share it as set out in this policy;
  • take appropriate technical and organizational measures to ensure that Your personal information is kept secure and is protected against unauthorized or unlawful processing, accidental loss, destruction or damage, alteration, disclosure or access;
  • provide You with access to your personal information to view and/or update personal details;
  • promptly notify You if we become aware of any unauthorized use, disclosure or processing of your personal information;
  • provide You with reasonable evidence of Our compliance with our obligations under this policy on reasonable notice and request; and
  • upon Your request, promptly return or destroy any and all of Your personal information in Our possession or control, save for that which we are legally obliged to retain.
  • We will not retain Your personal information longer than the period for which it was originally needed, unless We are required by law to do so, or you consent to us retaining such information for a longer period.
  • Amafrikan undertakes never to sell or make Your personal information available to any third-party other than as provided for in this policy, unless We are compelled to do so by law. In particular, in the event of a fraudulent online payment, Amafrikan is entitled to disclose relevant personal information for criminal investigation purposes or in line with any other legal obligation for disclosure of the personal information which may be required of it.
  • Whilst we will do all things reasonably necessary to protect Your rights of privacy, We cannot guarantee or accept any liability whatsoever for unauthorized or unlawful disclosures of Your personal information, whilst in our possession, made by third-parties who are not subject to our control, unless such disclosure is as a result of our gross negligence.
  • If You disclose Your personal information to a third-party, such as an entity which operates a website linked to this Website or anyone other than Amafrikan, Amafrikan shall not be liable for any loss or damage, howsoever arising, suffered by you as a result of the disclosure of such information to the third-party. This is because We do not regulate or control how that third-party uses Your personal information. You should always ensure that You read the privacy policy of any third-party.
  • Customer details will be stored by Amafrikan separately from card details which are entered by the client on PayGate’s secure site. For more detail on PayGate refer to


Changes to these Terms and Conditions

  • AmAfrikan may, in its sole discretion, change any of these Terms and Conditions at any time. It is Your responsibility to regularly check these Terms and Conditions and make sure that You are satisfied with the changes. Should You not be satisfied, You must not place any further orders on, or in any other way use, the Website.
  • Any such change will only apply to Your use of this Website after the change is displayed on the Website. If You use the Website after such amended Terms and Conditions have been displayed on the Website, you will be deemed to have accepted such changes.


Electronic communications

When You visit the Website or send emails to us, You consent to receiving communications from Us or any of our divisions or partners electronically in accordance with our privacy policy as set out in these Terms and Conditions.


Ownership and copyright

  • The contents of the Website, including any material, information, data, software, icons, text, graphics, lay-outs, images, sound clips, advertisements, video clips, trade names, logos, trade-marks, designs and service marks which are displayed on or incorporated in this Website (“Website Content”) are protected by law, including but not limited to copyright and trade mark law. The Website Content is the property of Amafrikan, its advertisers and/or sponsors and/or is licensed to Amafrikan.
  • You will not acquire any right, title or interest in or to the Website or the Website Content.
  • Any use, distribution or reproduction of the Website Content is prohibited unless expressly authorized in terms of these Terms and Conditions or otherwise provided for in law. To obtain permissions for the commercial use of any Website Content contact our Admin Manager at
  • Where any of the Website Content has been licensed to Amafrikan or belongs to any third party, Your rights of use will also be subject to any terms and conditions which that licensor or third party imposes from time to time and You agree to comply with such third party terms and conditions.



  • The use of the Website is entirely at Your own risk and You assume full responsibility for any risk or loss resulting from use of the Website or reliance on any information on the Website.
  • Whilst Amafrikan takes reasonable measures to ensure that the content of the Website is accurate and complete, Amafrikan makes no representations or warranties, whether express or implied, as to the quality, timeliness, operation, integrity, availability or functionality of the Website or as to the accuracy, completeness or reliability of any information on the Website. If any such representations or warranties are made by Amafrikan’s representatives, Amafrikan shall not be bound thereby.
  • Amafrikan disclaims liability for any damage, loss or expenses, whether direct, indirect or consequential in nature, arising out of or in connection with Your access to or use of the Website and/or any content therein unless otherwise provided by law.
  • Although Goods sold from the Website may, under certain specifically defined circumstances, be under warranty, the Website itself and all information provided on the Website is provided “as is” without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, completeness, or non-infringement, as may be allowed in law.
  • Any views or statements made or expressed on the Website are not necessarily the views of Amafrikan, its directors, employees and/or agents.
  • In addition to the disclaimers contained elsewhere in these Terms and Conditions, Amafrikan also makes no warranty or representation, whether express or implied, that the information or files available on the Website are free of viruses, spyware, malware, trojans, destructive materials or any other data or code which is able to corrupt, destroy, compromise, disrupt, disable, harm, jeopardize or otherwise impede in any manner the operation, stability, security functionality or content of your computer system, computer network, hardware or software in any way. You accept all risk associated with the existence of such viruses, destructive materials or any other data or code which is able to corrupt, compromise, jeopardize, disrupt, disable, harm or otherwise impede in any manner the operation or content of a computer system, computer network, any handset or mobile device, or your hardware or software, save where such risks arise due to the gross negligence or wilful misconduct of Amafrikan, its employees, agents or authorized representatives. Amafrikan thus disclaims all liability for any damage, loss or liability of any nature whatsoever arising out of or in in connection with your access to or use of the Website.


Linking to third party websites

  • This Website may contain links or references to other websites (“Third-Party Websites”) which are outside of our control, including those of advertisers. These Terms and Conditions do not apply to those Third-Party Websites and Amafrikan is not responsible for the practices and/or privacy policies of those Third-Party Websites or the “cookies” that those sites may use.
  • Notwithstanding the fact that the Website may refer to or provide links to Third-Party Websites, Your use of such Third-Party Websites is entirely at Your own risk and We are not responsible for any loss, expense, claim or damage, whether direct, indirect or consequential, arising from your use of such Third-Party Websites or your reliance on any information contained thereon.


Limitation of liability

  • Amafrikan cannot be held liable for any inaccurate information published on the Website and/or any incorrect prices displayed on the Website, save where such liability arises from the gross negligence or wilful misconduct of Amafrikan, its employees, agents or authorized representatives. You are encouraged to contact us to report any possible malfunctions or errors by way of email to
  • Amafrikan shall not be liable for any direct, indirect, incidental, special or consequential loss or damages which might arise from Your use of, or reliance upon, the Website or the content contained in the Website; or Your inability to use the Website, and/or unlawful activity on the Website and/or any linked Third-Party Website.
  • You hereby indemnify Amafrikan against any loss, claim or damage which may be suffered by Yourself or any third party arising in any way from Your use of this Website and/or any linked Third-Party Website.


Availability and termination

  • We will use reasonable endeavours to maintain the availability of the Website, except during scheduled maintenance periods, and are entitled to discontinue providing the Website or any part thereof with or without notice to You.
  • Amafrikan may, in its sole discretion, terminate, suspend and modify this Website, with or without notice to You. You agree that Amafrikan will not be liable to you in the event that it chooses to suspend, modify or terminate this Website other than for processing any orders made by you prior to such time, to the extent possible.
  • If you fail to comply with Your obligations under these Terms and Conditions, including any incident involving payment of the price of an order for any Goods, this may (in our sole discretion with or without notice to You) lead to a suspension and/or termination of Your access to the Website without any prejudice to any claims for damages or otherwise that we may have against You.
  • Amafrikan is entitled, for purposes of preventing suspected fraud and/or where it suspects that You are abusing the Website and/or have created multiple user profiles to take advantage of a promotion or Coupon intended by Amafrikan to be used once-off by You, to blacklist You on its database (including suspending or terminating Your access to the Website), refuse to accept or process payment on any order, and/or to cancel any order concluded between You and Amafrikan, in whole or in part, on notice to You. Amafrikan shall only be liable to refund monies already paid by You (see Amafrikan’s Returns Policy in this regard), and accepts no other liability which may arise as a result of such blacklisting and/or refusal to process any order.
  • At any time, You can choose to stop using the Website, with or without notice to Amafrikan.


Governing law and jurisdiction 

  • These Terms and Conditions and Our relationship and/or any dispute arising from or in connection with these Terms and Conditions shall be governed and interpreted in accordance with the laws of the Republic of South Africa. Your continued use of the Website will constitute your consent and submission to the jurisdiction of the South African courts regarding all proceedings, transactions, applications or the like instituted by either party against the other, arising from any of these Terms and Conditions.
  • In the event of any dispute arising between You and Amafrikan, You hereby consent to the jurisdiction of the Magistrate’s Court notwithstanding that the quantum in the action or proceedings may otherwise fall below the monetary jurisdiction of that court.
  • Nothing in this clause 20 or the Terms and Conditions limits Your right to approach any court, tribunal or forum of competent jurisdiction in terms of the CPA.



  • Amafrikan hereby selects its physical address listed in the Website from time to time as its address for the service of all formal notices and legal processes in connection with these Terms and Conditions (“Legal Address”). Amafrikan may change this address from time to time by updating these Terms and Conditions.
  • You hereby select the delivery address specified with Your order as your legal address, but You may change it to any other physical address by giving Amafrikan not less than 7 (seven) days’ notice in writing.
  • Notices must be sent either by hand, prepaid registered post, telefax or email and must be in English. All notices sent:
  • by hand will be deemed to have been received on the date of delivery;
  • by prepaid registered post, will be deemed to have been received 4 (four) days after the date of posting;
  • by telefax before 16h30 on a business day will be deemed to have been received, on the date of successful transmission of the telefax. All telefaxes sent after 16h30 or on a day which is not a business day will be deemed to have been received on the following business day; and
  • by email will be deemed to have been on the date indicated in the “Read Receipt” notification. All email communications between You and Us must make use of the “read receipt” function to serve as proof that an email has been received.



For the purposes of the ECT Act, Amafrikan’s information is as follows, which should be read in conjunction with its product descriptions and other terms and conditions contained on the Website:

  • Full name: Amafrikan Enterprise Technologies (Pty) Ltd, a private company registered in South Africa with Registration Number: 2017/431098/07/07.
  • Main business: Online Retailer.
  • Physical address for receipt of legal service (also postal and street address): 25 Wolhuter Street, Parkrand, Boksburg, Gauteng, 1459 (marked for attention: CEO).
  • Office bearers: Lerato Masha, Tumisho Masha and Jolene Masha.
  • Phone Number: 010 822 1972
  • PAIA: The manual published in terms of section 51 of the Promotion of Access to Information Act 2000 is available on request.
  • This website is governed by the laws of South Africa and Amafrikan chooses the address set out in this clause 11 as its domicilium citandi et executandi for all purposes hereof, whether in respect of court process, notice, or other documents or communication of whatsoever nature.



  • Amafrikan may, in its sole discretion, at any time and for any reason and without prior written notice, suspend or terminate the operation of the Website or the user’s right to use the Website or any of its contents subject to us processing any orders then already made by You.
  • You may not cede, assign or otherwise transfer your rights and obligations in terms of these Terms and Conditions to any third party.
  • Any failure on the part of you or Amafrikan to enforce any right in terms hereof shall not constitute a waiver of that right.
  • If any term or condition contained herein is declared invalid, the remaining terms and conditions will remain in full force and effect.
  • No variation, amendment or consensual cancellation of these Terms and Conditions shall take effect by means of an exchange of emails (or other data messages, as defined in the ECT Act. Any amendment, variation or consensual cancellation hereof shall only take effect once it has been incorporated into a properly prepared addendum and physically signed by authorized signatories of the parties.
  • No indulgence, extension of time, relaxation or latitude which any party (“Grantor”) may show grant or allow to the other (“Grantee”) shall constitute a waiver by the Grantor of any of the Grantor’s rights and the Grantor shall not thereby be prejudiced or stopped from exercising any of its rights against the Grantee which may have arisen in the past or which might arise in the future.
  • These Terms and Conditions contain the whole agreement between you and Amafrikan and no other warranty or undertaking is valid, unless contained in this document between the parties.
  • Amafrikan takes responsibility for all aspects relating to the transaction including sale of Goods and services sold on the Website, customer service and support, dispute resolution and delivery of Goods