LuOme was founded in March 2016 as hobby during which Lusanda was still working fulltime at a corporate firm. Having been involved in the clothing business before as the previous owner of a boutique, she already had a keen understanding of retail. She always knew she wanted to be in business — especially retail — and conjured up the dream of making jewellery. She is well travelled and, on a trip to Amsterdam, noticed how Europe is embracing African culture and style. She taught herself to make jewellery and the rest is history.