Ifreecan specialises in quality, crafted timepieces inspired by the unspoilt African nature. Not only do they put their heart and soul into every watch they make, but their brand is rooted in an aspirational brand that sees Africa reaching greater heights with every second. iFreecan was born from a conversation with the founders’ grandmother, whose hobby of watch restoration was combined with the family’s tradition of leather handling. The iFreecan iconic handcrafted hand-stitching method is a family heirloom that has been passed down four generations. While bamboo heads are imported, assembly and quality assurance takes place in Africa. All watches are waterproof and offer options for internal and external engravings. This personalisation is extended onto their wide, almost unlimited selection of handcrafted hand-stitched leather belt design options.